BUSINESS CARD · 24/7 ● FRONTE

Raffaele Vitale

Brand Director Chief of Staff

Brand strategy that survives contact with AI.
Built in Milano. Issued in real time.

Print your ticket Selected work
Code
01 CRY
P.IVA
04077660043
Issued
MIL · IT
Version
v.26.04
crybu
BUSINESS CARD · 24/7

Raffaele
Vitale

Brand Director · Chief of Staff

EMAIL
raffaele@crybu.it
TEL
+39 333 133 8988
01 CRY 04077660043 MIL · IT v.26.04 crybu.it
p.iva 04077660043
↻ DRAG · HOVER · FLIP
§ 01 · ABOUT RV / 2026

— ABOUT THE ISSUER

I help founders build brands that move at the speed of AI without forgetting they're talking to humans.

Ten years across creative direction, brand strategy and operations — most recently embedded in Crybu, a Milano-based studio building software, content systems and brand architecture for ambitious teams. I work as both Brand Director (the long, slow, stubborn work of identity) and Chief of Staff (the daily, urgent, uncomfortable work of execution).

Most of my recent practice sits at the seam where AI meets brand voice: where a chatbot can sound like the founder, where a launch can ship in a week, where a product update actually changes positioning. I write the doc, build the team, and stay until it ships.

§ 02 · VALID FOR / PER 3 SERVICES

Three things done relentlessly.

01 / 03 AI · STRATEGY

AI
Strategy

From "we should use AI" to a working roadmap, an honest budget, and a chatbot that doesn't embarrass the brand. I sit between founders, designers and engineers and translate.

  • AI product positioning
  • Brand-safe LLM systems
  • Founder-voice agents
  • Internal AI ops playbooks
From 6 weeks
02 / 03 BRAND · DIRECTION

Brand
Direction

Identity, voice, visual systems, narrative architecture. The slow craft. The kind of brand work that survives a CEO change, a product pivot, and three rebrand attempts by an AI.

  • Naming & verbal identity
  • Visual systems & design ops
  • Brand architecture
  • Editorial direction
From 8 weeks
03 / 03 CHIEF · OF · STAFF

Chief
of Staff

For the founders who don't have a number two yet. I run the doc, the calendar, the cross-team escalations. I make sure the brand work and the product work actually meet on Monday.

  • Founder-side execution
  • Strategic ops & OKRs
  • Team rituals & rhythm
  • Hiring & org design
Quarterly
§ 03 · PROCESS RECEIPT

How a project gets printed.

Each engagement is structured like the back of a long ATM ticket — itemised, time-boxed, with a real total at the bottom. No mystery retainers, no "discovery phase" that lasts a quarter.

TXN ID · CRY-2026-005-RV

CRYBU · MILANO 26.04.0007
RAFFAELE VITALE BRAND DIRECTION
  • 01. DISCOVERY 2W
  • 02. STRATEGY 4W
  • 03. SYSTEMS 6W
  • 04. LAUNCH 2W
  • 05. SUPPORT ∞
SUBTOTAL 14 weeks
TOTAL BRAND · BUILT
THANK YOU ▶ ▶ ▶ ▶
§ 04 · SELECTED WORK 06 ENTRIES

Recent print runs.

01 AI · LAUNCH

Crybu Onboarding

A standalone onboarding flow for an AI-native chat product. Brand voice, motion language and the full first-run UX in 6 weeks.

2026 · MIL
02 BRAND · ID

ATM Series

A receipt-grammar identity system for a fintech. The whole brand reads like a printed ticket.

2025 · MIL
03 CHIEF · OPS

Founder Stack

Strategic ops embedded with a Series-A founder for two quarters.

2025 · EU
04 EDITORIAL

Long Form Lab

Editorial system and writing program for an in-house content team.

2024
05 AI · VOICE

Founder-Voice Agents

Production LLM agents that speak in three different founders' voices — without sounding generic.

2025
06 NAMING

Six Names · One Quarter

Naming and verbal identity for six product launches in a single quarter.

2024 · 2025
§ 05 · ISSUED FOR PARTNERS
Crybu▶ Studio Nord▶ Linea▶ Atelier 24▶ Pronto Lab▶ Soc. Benefit▶ Carta Bianca▶ Mille Studios▶
§ 06 · PRINT YOUR TICKET CONTACT · 24/7

Tell me what you're building.

One ticket per project. Fill it in, print it, and we'll meet inside two working days. Brief or vague is fine — vague briefs are a category of brief.

CRYBU · NEW TICKET CRY-26-04-···
▶ ▶ ▶ ▶ SOC. BENEFIT